pick your beauty
bouquet of savings.

Build the beauty bouquet of your dreams with thousands of items for $9.99 and under. Visit us in store at any of our locations across the Dallas-Fort Worth and Phoenix areas to shop our exclusive gifts and spring savings! Watch your style bloom at Happy Beauty Co.

Find Your Store

Quality beauty. Great prices. Thousands of items $9.99 and under.

Makeup • Skincare • Fragrance • Bath & Body • Nails • Hair Care • & More

Feeling overwhelmed by shopping for new beauty products?

We got you. Take our quick quiz to get a custom list of recommendations to help you get started.

Take The Quiz

Find a Happy Beauty Co. store near you.



Find Your Store

Join us on social.

Stay up to date on beauty deals, inspiration and so much more. It’s a beautiful thing. #HappyBeautyCo

Subscribe to style.

Sign up for the latest news and exclusive offers delivered right to your inbox.

    By submitting this information, you consent to us using your information for marketing purposes and receiving marketing emails from Happy Beauty Co.
    View Privacy Policy.

    We make you feel
    confident in your own skin.
    We sell beauty that is
    focused on ingredients and benefits.

    Products our customers love.

    W7 My Atlantis Pressed Pigment Palette $8.99

    L.A. Girl Glitterholic Topper Halo Glam $4.99

    Soo’AE Phyto Collagen Cream
    $9.99

    The Spathecary Exfoliating Watermelon + Strawberry Body Wash $9.99

    Featured brand.

    Our Skyn

    An exclusive, innovative makeup brand offering skin-loving technology across 50 shades. This tailored foundation collection was developed to address skin concerns while offering a breadth of color.

    • vegan
    • crueltyfree
    • sustainablepackaging
    • sulfatefree
    • soyfree

    Food Story

    A food-inspired skincare brand rooted in nature’s finest ingredients to care for you and the planet, connecting beauty, sustainability, and the well-being of people.

    • fragrancefree
    • parabenfree
    • ammoniafree
    • glutenfree

    Happy Beauty Co.

    Our exclusive in-house brand of tools, accessories, hand-crafted bath and body products and more.

    • moreconditioner
    • longlastingcolor
    • colorsafe
    • recyclable
    • naturalingredients

    Frequently asked questions.

    What does Happy Beauty Co. stand for?

    At Happy Beauty Co., we believe that happy looks good on everyone and that everyone should have access to quality beauty at great prices. We’re here to challenge the rules of beauty and prove that you don’t have to break the bank to find a look you love.

    What kind of brands do you carry?

    We pride ourselves on offering a wide selection of global beauty brands. Whether you’re looking for K-beauty, an American brand or something up-and-coming or tried-and-true from Japan, England, Australia, China, Spain and more, you’ll find it here!

    What kind of products do you carry?

    We offer makeup, skincare, fragrance, bath & body, nail products, hair products and more – with an emphasis on the more. Offering on-trend products and accessories from popular K-beauty brands and other countries across the globe, you’re sure to find something you’ll love at Happy Beauty Co.

    Can I purchase items online?

    Happy Beauty Co. is all about spreading the bliss of beauty, something that we feel is best done in person. All our products and experiences are in-store only to make sure that you have the most personalized service possible. Click here to find your nearest HBCO location.

    What is the store experience like?

    We sought to create your ultimate happy place where you can discover fun and affordable beauty products and accessories. While there are so many ways to explore the store, these are a few of our must-see stops:

    • Scent tower – where you can shop for fragrances based on scent profile
    • Employee picks – nobody knows beauty better than them!
    • Bonus Bliss Machine – sampling has never been more fun
    • Happy finds – think deluxe samples of your fave luxury and prestige brands
    • Photo opp – whether you’re making a purchase or not, don’t forget to take a fun pic to commemorate your visit!
    How do you have so many great products at such great price points?

    We strongly believe that beauty is for everyone, which is why we try to offer high-quality products at affordable price points. With thousands of beauty products and accessories priced at $9.99 and under, we’re confident you’ll be able to find something you love without breaking your budget.

    What is Bonus Bliss and how do I get some?

    We’re here to make free samples even happier. For every $25 spent in-store (pre-tax), you’ll receive one Bonus Bliss, which is an exclusive HBCO currency that can be used in our Bonus Bliss Machine to redeem for the free deluxe-sized sample of your choice.

    What is the Beauty Quiz and why should I take it?

    We recognize that shopping for new beauty products can sometimes feel overwhelming and want to take the stress out of the equation. Our beauty quiz provides you with a persona and a customized regimen of products you’ll find at your local HBCO that you can use to recreate the featured look. Take the quiz here.

    What’s your return policy?

    Sometimes things just don’t work out, we get it. We always hope you’ll love everything you purchase at Happy Beauty Co., but if for some reason you don’t, make sure you keep your receipt so you can return your products in-store. An original receipt dated within 30 days of purchase is required for a refund or exchange. All refunds will be made to the original form of payment.

    Where can I learn more about Happy Beauty Co.?

    We’re always working on more ways to share the bliss of beauty, so keep an eye out on our social channels: @_happybeautyco on Instagram and Happy Beauty Co. on Facebook.

    Sweet!

    You're on the list of insiders who have found a better way to beauty. We'll keep you in-the-know with Happy messages sent to your inbox.